THE SUPERPOWER OF CONSISTENCY

Hey Awesome Reader,

I hope you’re feeling Awesome, and ready to close out 2023 like a champ. I want to share something that's been on my mind as I gear up to become a father – the superpower of consistency.

We all know that motivation is like a spark – it can ignite a fire, but it doesn't always stick around. There will be days when hitting the gym or taking care of yourself feels like playing basketball in flip-flops. But here's the game-changer: consistency is the Awesome sauce that keeps the flame burning even on those not-so-motivated days. And trust me, I’ve had plenty.

There’s been times when I wake up at my regular 4:45am, and the last thing I want to do is leave my warm bed and drag myself to the gym. Motivation plays hide-and-seek, but guess what? Consistency is my superhero cape. It's the habit of showing up, day after day, whether I feel like Captain America or like I’d rather be napping. That's the real secret sauce to success, and it’s what’s given me my edge over the years.

Why Consistency Wins Over Motivation:

Habitual Awesomeness: Consistency turns actions into habits, and habits breed excellence. It's the small, repeated efforts that lead to big results. It’s what our Awesome-up Method is all about!

Resilience Building: Life throws curveballs, and motivation might not always be there to catch them. Consistency, on the other hand, builds resilience. It's the "I'll be back" mentality in the face of challenges.

Long-Term Transformation: Motivation is a spark; consistency is the fuel that keeps the flame burning. It's the key to sustainable, long-term transformation rather than fleeting moments of brilliance.

From what I can tell, parenthood — much like fitness — doesn’t just require consistency, it demands it. There will be a lot of curveballs thrown at me in fatherhood, but as far as showing up no matter what, I’m confident I’ve got that covered. From midnight feedings to diaper duty, embracing the routine will continue to be my secret weapon. Stay tuned for my super daddy diaries LOL!

So, Natalie, let's raise a protein shake to the power of showing up, even when it's tougher than tough and we’d just rather not. In the spirit of the upcoming holiday season (and probably having to show up for some stuff we’d just rather not), I would like to extend a heartfelt invitation to support our small business that is about to go through a big transition itself, with our founder, Wonder Nat, shifting gears. I’m just as excited as her for our new kids merch, as well as sharing our adult swag with you. This year, as you seek impactful gifts, consider spreading Awesomeness with our fresh-as-The-Flash merch.

Here's a dad joke to add a touch of laughter to your holiday shopping: Why did the bicycle fall over during the fitness class? Because it was two-tired!

Not only are we offering FREE SHIPPING, but we’ve got a super promo for you next weekend as well…

From the bottom of my heart, thank you for being part of this incredible journey. Stay consistent, stay Awesome, and let's conquer those mountains together!

With gratitude and Awesome wishes,

❤️ Claudeman